{"product_id":"sweatshirt-el-beida","title":"SWEATSHIRT EL BEIDA","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAlger ne se raconte pas seulement. Elle se porte.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEl Beida, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ela Blanche\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. Un nom qui évoque la lumière d’Alger, ses façades baignées de soleil et cette élégance singulière qui traverse la ville.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLe sweatshirt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEL BEIDA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e est né de cette image : celle d’une Algérie que l’on porte avec fierté, sans avoir besoin d’en faire trop. Une pièce pensée comme un signe de reconnaissance, entre héritage et vestiaire contemporain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSur la poitrine, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEl Beida\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e s’écrit avec finesse, accompagné de détails inspirés de l’identité algéroise. Une composition volontairement élégante et discrète, pour celles et ceux qui préfèrent suggérer leurs origines plutôt que les afficher.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSa coupe oversize et son effet délavé lui donnent cette allure déjà vécue que l’on aime dans les belles pièces streetwear : facile à porter, difficile à oublier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDu bleu profond au vert, du bordeaux aux nuances de gris, chaque couleur offre une autre manière de faire vivre \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEl Beida\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eUn morceau d’Alger dans le vestiaire.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eNos origines. Votre style.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable id=\"size-guide\" style=\"width: 1024px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; 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