{"product_id":"sweatshirt-el-beida","title":"EL BEIDA SWEATSHIRT","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eAlgiers isn’t just a story to be told. It’s something you wear.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEl Beida, \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ethe White\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e. A name that evokes the light of Algiers, its sun-drenched façades and the distinctive elegance that runs through the city.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEL BEIDA\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e sweatshirt was born from this image: an Algeria worn with pride, without ever needing to overstate it. A piece designed as a subtle sign of recognition, bringing heritage into a contemporary wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAcross the chest, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEl Beida\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is delicately written alongside details inspired by the identity of Algiers. An intentionally refined and understated composition for those who prefer to hint at their roots rather than put them on full display.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts oversized fit and washed finish give it that lived-in look we love in great streetwear pieces: easy to wear, hard to forget.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom deep blue and green to burgundy and shades of grey, each colour offers a different way to wear \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEl Beida\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA piece of Algiers in your wardrobe.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eOur roots. Your style.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable id=\"size-guide\" style=\"width: 1024px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; background: #F8F8F8;\"\u003e\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center;\" colspan=\"2\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"font-weight: 400; border: 1px solid #e2e2e2; width: 150px; text-align: center; background: #F8F8F8;\" colspan=\"2\"\u003e2XL\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"font-weight: 400; 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